Sunday, March 30, 2014
Tooth Tunes
I was watching Despicable Me today on Disney Channel and they had a commercial that I thought was interesting for kids. It was by the product Tooth Tunes which is a toothbrush that plays music when you are brushing your teeth. After learning about advertising in this class a while back, I was observing it more than I would have. It was interesting to watch. They were encouraging brushing your teeth more than they were of the actual product, which I thought was good. I can see how they use the technique of having the "pester power" of children to get their parents to buy the product. The children would see the commercial, see how cool the toothbrush was and then ask their parents to buy it for them. I thought it was a pretty good advertisement that encouraged brushing your teeth but also was promoting their product.
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Wow! What an interesting product! I think that is something I would consider buying for a child that had a hard time brushing their teeth. Or heck, maybe even for me and my husband to make it more exciting. Not to mention that the image you posted is really interesting. I want to keep staring at it because it is not what my mind is expecting to see when I see a kid with a tooth brush.
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